The Farwest Way

Farwest has a standard approach or process to build and maintain a successful customer experience and relationship. We call this the Farwest Way, which is a simple, four-step process to provide an effective outcome that we will duplicate every time we engage with a customer. The four-step process is as follows:

1. Identify
2. Assign
3. Deliver
4. Appreciate



Identify – This is the fact-finding mission for all of our customer interactions. During this step, we are working to find the best way to serve the customer or to make their job easier. This is the foundation of our relationship and opportunity to understand their specific needs. With this information, we can clarify the desired outcome.




Assign – Once we have identified our customer’s needs, we must assign the Right Person at Farwest to assist the customer. This Farwest representative will become the point of contact for the customer experience and will take ownership of the entire interaction. Regardless of who is assigned, it is essential that all information is communicated clearly and critical that the customer knows with whom they are working.




Deliver – This is when we deliver the Right Product or the Right Solution. Typically, we will provide this to the customer directly, but there may be occasions when the right solution for the customer is one we do not provide or do not provide well. In these cases, we must direct the customer accordingly. The one thing we will not deliver is mediocrity as one of our Core Values is Quality Output and we must always live up to that promise.




Appreciation – This is our opportunity for saying thank you, strengthening the relationship and letting the customer know that we are there when they need us.




This is the Farwest Way

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